Viral Rumsfeld campaign by coincidence?

Whatever this video is, it is still very funny and it defiantly doesn’t make me hate Rumsfeld.

One to watch (or two)

How cool is this new Xbox commercial? Maybe it's because I really like the original Tears For Fears version of the song Mad World. But placing this nice and quiet song together with an action game just ends up being pretty weird and actually kinda cool!

Check it out here: http://www.youtube.com/watch?v=lrq0mt3U3lY

I'm a big fan of merging well know music and sounds with commercials, the target group you will hit is just so much more precise, and the atmosphere you create for the individual viewer is fantastic! Danske Bank in Denmark runs a commercial at the moment with the Hip Hop song from NAS called I Am. It's a mystery for me why they don't take advantage of communities like Youtube etc.? It's totally free and if it doesn't work then just remove the commercials again, how hard can it possibly be?

While you're at it, check this one out also:

Remember Sony’s commercial with the colorful balls bouncing down the street? What became almost as famous as the commercial it self was a private person filming the creation of the commercial on the spot.

I believe Dove tried to create the same thing in this commercial, and if you ask me, I think they did it very well!

Watch it here: http://www.youtube.com/watch?v=fz5IRdFIpvA

The amazing WayBackMachine

Some already know this fantastic, and different, search machine, and others don't. A small interesting team back in 1996 thought that it would be a great idea to take a snapshot of the entire Internet and save it in an archive. And no doubt about that, it IS really a great idea; this archive is now basically the entire history of the Internet, at least since 1996. Of cause there is websites that are not listed, but even my first non important homepage back in 1996 is there. What an amazing and almost impossible project they started, 10 years ago from now!

A quick search for google.com shows the first beta version of Google from 1998. And you can browse through all the different updates they have made through the years up until now.
I sometime use it for tracking potential competitors or partners progress on the Internet; you can learn a lot from it if you use it right.
And not to forget, it IS the WayBackMachine and what more fun could we possible have, than travelling way back in time by looking at old school websites every now and then! :-)

Go visit: the Internet Archive and the WayBackMachine

Or click directly here to see the old versions of these popular websites.

Google.com, dec 1998
Apple.com, dec, 1996
Microsoft.com, oct 1996

Apple entering Myspace.com

This is the future. You will see companies branding them self through these extremely popular online communities with millions of users everyday. It is amazing that they actually get thousands and thousands of fans, or friends as it is called at Myspace.com.

A Myspace friend writes: "Thank you so much for the ADD! We totally love Rockin' the PINK also! Stay Outrageous!"

Amazing, several hundred people thanking Apple for their new add, in just one day. Some are thanking them for finally joining Myspace.com. Many even consider Apple their friend. In Myspace.com you can only have a limited number of friends displayed on your own front page, so you have the opportunity to prioritize. In this case many users choose to prioritize the pink Ipod Nano just as high as their best real live friends.

It is still just a company who earns money by developing and selling products to consumers.

You will see many other companies move into these communities very soon. The question is then: Will the communities suffer from this? Will they be destroyed by different new advertising methods? No they won't. But the companies will have a hard time getting the users attention. I personally think that the companies that move in right now will get a lot of attention and become quite popular. But as soon as the hype is over, it will be just another channel. The user will be used to this new way of advertising, and the personal connection the user feels with the company will disappear. Until recently it was only people that owned these online profiles. As soon as a company takes advantage of this, we get the feeling that it is actually real people behind the profile, and we immediately feels closer connected with the company or product.

People have actually been doing exactly the same thing sins web based chat was introduced 10 years ago. And they still are. They are just branding them selves instead of a company profile or a product. I'm actually also doing the same right here. I'm branding myself as a person who has an expert opinion on some subjects. Or this is at least what I am trying to do, feel free to correct me on this one, if you like. :-)

It is all about seeing and taking advantage of new opportunities, before the masses do.

http://www.myspace.com/pinknano
http://www.myspace.com/bluenano
http://www.myspace.com/greennano

Dot Mobi for everyone?

Today the .mobi domain is available for everyone to order. Now, if I try really really hard, I can actually imaging a world with this domain in it, and I think that I would... errhh... use it? On my current cell phone I would, yes, but wait.. What about tomorrow? Will it be worth the money and effort, to develop content only for this type of domain?

Will this .mobi ever be popular? And if it does, will it be by demand? Why is this new extension even needed? Why would you not develop future websites, to be able to handle both handhelds and normal browsers? Why would users with handheld devices want to limit them selves to special .mobi URL's? And why why why, do we even discuss all this, when all handheld devices within short time, have normal fully featured web browsers?

Who am I?

Hi, my name is Lars. I live in Copenhagen, Denmark. I have been working professionally with the Internet sins 1995, so I consider myself as one of the pioneers in many areas.

It all began when I developed a website tracking system long time ago. I needed a few websites in order to get some data so I could continue to develop this wonderful system. I started searching for people who wanted to use my system for free in different newsgroups on the Internet. A few people joined. Then some companies joined and actually also some universities. I was collecting lots of data, and the people who used it, helped me develop it further on with their requests for new features. I developed great interest in tracking the visitors behaviour, and used these learning’s, to optimize websites with huge success.

Today I work with optimizing e-commerce/e-business websites and websites in general. I'm also very interested in new trends and tendencies, and I plan to bring these subjects up for discussion with this weblog. First step would be getting enough visitors to actually read what I write.